P rasoon Pal’s journey to becoming a healthcare entrepreneur is anything but ordinary. Unlike many healthcare leaders who hail from medical backgrounds, Prasoon’s path began in the bustling world of hospitality. While managing a successful fine-dining restaurant, his entrepreneurial spirit craved a bigger challenge.
Former hotelier Mr. Prasoon Pal is originally from Lucknow, India. He launched his fine dining luxury restaurant there to begin his entrepreneurial adventure. Though he doesn’t see it as a failure, his first at Capital Kitchen, he does admit that sometimes you have to leave good for best! Lessons from his first firm motivated him to enter the tech advertising space in 2016 with “Ofo World,” an adtech start-up mainly designed to help small business owners market and advertise their products and brands.
This hunger for innovation led him to explore different ventures, experiencing both triumphs and setbacks with a restaurant concept and an advertising company. However, these early challenges weren’t roadblocks; they were stepping stones that honed his business acumen, resilience, and ability to adapt.
From Observing a Gap to Filling Millions’ Needs
Prasoon Pal’s entrepreneurial journey began with a vision to revolutionize healthcare delivery in India, particularly in tier-2 and tier-3 cities where access to quality healthcare remains a challenge for millions. Armed with a background in management from prestigious institution like Indian Institutes of Management (IIM), Prasoon embarked on a mission to bridge the gap between healthcare demand and supply.
The turning point for Mr. Prasoon came from a simple observation:
The stark disparity in access to quality and affordable healthcare, particularly in India’s tier-2 and tier-3 cities. This realization ignited a fire within him, leading to the birth of Taskar – a name that would soon become synonymous with accessible and affordable healthcare solutions.
Taskar: A Disruptive Vision for India’s Healthcare Landscape
In 2020, Prasoon Pal introduced Taskar – India’s 1st healthcare mall, a game-changing concept aimed at providing comprehensive health products, services, and wellness solutions under one roof. Taskar’s innovative model integrates online and offline platforms to offer unlimited free MBBS doctor consultations and up to 85% discounted healthcare products, making healthcare accessible and affordable to the masses.
Taskar isn’t just another healthcare facility; it’s a revolutionary concept that aims to disrupt the traditional healthcare ecosystem in India. Here’s how Taskar breaks the mold:
- Unlimited Free Consultations: Breaking down the financial barriers to healthcare access, Taskar offers unlimited consultations with qualified MBBS doctors, both online through its user-friendly app and offline within its physical stores. This empowers patients to seek necessary medical advice without worrying about upfront costs.
- Discounted Healthcare Products: Recognizing the financial burden associated with medications and medical supplies.
Taskar offers significant discounts on a wide range of healthcare products, making them more accessible to a broader population. Discounts can reach up to a staggering 85%, ensuring that essential healthcare isn’t a luxury reserved for the privileged few.
- Nationwide Reach with a Franchise Model: Launched in 2020, Taskar has experienced phenomenal growth.
The secret sauce?
A unique revenue-sharing franchise model that empowers local entrepreneurs to establish Taskar stores in their communities. This not only fosters entrepreneurship but also expands Taskar’s reach, bringing much-needed healthcare services to previously underserved areas.
As of 2023, there are 47 operational Taskar stores with many more on the horizon. This rapid expansion reflects the growing demand for Taskar’s innovative approach.
- Digital Transformation for Enhanced Convenience: Taskar understands the power of technology in today’s world. The user-friendly Taskar app simplifies healthcare access by allowing patients to schedule consultations, manage prescriptions, and access a wealth of healthcare information – all from the palm of their hand. This digital integration caters to the tech-savvy generation and ensures convenience for everyone.
A Passion Fuelled by Purpose
Prasoon Pal’s story transcends mere business success. It’s a narrative driven by a deep-rooted passion to bridge the healthcare gap in India. His ability to learn from setbacks, adapt to changing market dynamics, and forge strategic partnerships has been instrumental in Taskar’s phenomenal growth.
From initial setbacks with his first ventures to the successful establishment of a 500-crore healthcare ecosystem, Prasoon’s journey is an inspiration to aspiring entrepreneurs and a testament to the power of perseverance and purpose.
CONCLUSION
Taskar’s future promises to be as impactful as its present. With its innovative model, unwavering commitment to affordability, and focus on accessibility, Taskar is well on its way to revolutionizing healthcare access for millions of Indians. As the company continues to expand its reach, Prasoon Pal’s dream of making quality healthcare accessible to all inches closer to becoming a reality.